RH Donnelley Announces Customized Delivery Tool
Yellow Pages companies are focusing on developing tools that offer individual households the ability to customize the number of print directories they receive. What’s great about these tools is that...
View ArticleTelmetrics: Pay for Performance Advertising Shows Dramatic Growth
I invited Bill Dinan, president of Telmetrics Inc., to author a guest blog today about the growth of pay for performance advertising: This year we have seen explosive growth in the number of pay per...
View ArticleCatch a Flick With DexKnows.com
Internet Yellow Pages sites are continuing to identify ways to make local search more convenient. R.H. Donnelley announced today a new partnership with Tribune Media Services, Inc. to offer searchable...
View ArticleMicrohoo Changes Local Search Landscape for Small Biz
In this month’s Search Engine Land “Locals Only” column, I take a look at the impact the Microsoft and Yahoo! search alliance might have on local search. With “Microhoo” official, the local search...
View ArticleLook Who’s Talking … at Kelsey DMS09: September 22 – 24, 2009
The Kelsey Directional Media Strategies 2009 (DMS ’09) conference in Orlando is rapidly approaching and the discounted rate for registration expires on Monday, August 31. Kelsey meetings always feature...
View ArticleKelsey Group Reports on EADP
Wanted to give a quick follow up to yesterday’s post about Neg Norton’s presentation at European Association of Directory and Database Publishers (EADP) Congress. Reports I’ve heard back from Prague...
View ArticleWatch for Us at Kelsey DMS ’09 Next Week
The YPA blogging team will be onsite at Kelsey’s DMS 09 conference next week. We’ll be posting live updates from the conference to let you know about key takeaways and interesting insights shared...
View ArticleBIA/Kelsey’s Neal Polachek: Industry Has Entered Age of ‘Directional...
Opening up DMS ’09 this afternoon, Neal Polachek of BIA/Kelsey talked about the dramatic transformation that the Yellow Pages industry has seen in just the last five years. According to Neal, Yellow...
View ArticleGlobal Yellow Pages Leadership Forum Raises Tough but Important Questions for...
Things got interesting right from the start of the DMS ’09 panel of “global leadership,” where moderators Neal Polachek and Charles Laughlin presented the panel with a series of predictive statements...
View ArticleSEO Doctors Share Success Strategies for IYPs
Every small business wants to rank on the first page of Google. But how do you do it? In an afternoon panel at DMS ’09, Kelsey’s Michael Boland plied a panel of SEO/SEM experts with questions to get...
View ArticleTruvo CEO Donat Rétif Energizes DMS ‘09 with Insights & Updates from Europe
While DMS tends to focus on the North American marketplace, one great perks is the opportunity it offers to network and share notes with the many participants it attracts from around the world. Along...
View ArticlePrint Yellow Pages 2012: Critical Changes to the Core Product
For anyone who believes print is no longer viable, today’s panelists made a strong case for not just the current state of their products, but the future as well. From the multiple-platform suite of...
View ArticleKelsey DMS ’09 Round-Up
From the opening “Clients Only Session” presented by the key analysts at The Kelsey Group, through a variety of speakers and panelists challenging the current mindset about the Yellow Pages industry,...
View ArticleSimmons Findings Show Value in Print Directories for Hotel Guests
While a number of hotel chains have discontinued the practice of providing Yellow Pages directories in each room, a newly released report from CRM Associates would indicate that this might be the wrong...
View ArticleThe 2010 YPA Annual Conference, ‘Transformers,’ Defined by Optimism and...
I’m thrilled to report that our 35th annual YPA conference, “Transformers” was a great success. More than 425 Yellow Pages industry professionals from across the country and around the world joined us...
View ArticleThink Tank Chicago: Exploring Local Advertising on a Dark and Stormy Night
Ryan Vaspra, SVP of product and operations at Sightly, shares his thoughts on our recent Think Tank Chicago event which brought together local advertising leaders from companies including Facebook, YP,...
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